Manajemen Pemasaran: Teori dan Aplikasi Pemasaran Era Tradisional Sampai Era Modernisasi Global (Record no. 22279)

000 -LEADER
fixed length control field 00545nam a2200169Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-602-289-261-8
084 ## - OTHER CLASSIFICATION OF CALL NUMBER
Call Number (Nomor Katalog) 162-0461 MAL Eco Bo.1
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name (Pengarang) Harman Malau
245 #0 - TITLE STATEMENT
Sub Title (Anak Judul) Manajemen Pemasaran: Teori dan Aplikasi Pemasaran Era Tradisional Sampai Era Modernisasi Global
250 ## - EDITION STATEMENT
Edition statement (Edisi) Ke-1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication (Tempat Terbit/Kota) Bandung
Name of publisher (Nama Penerbit) Alfabeta
Year of publication (Tahun Terbit) 2017
300 ## - PHYSICAL DESCRIPTION
Number of Pages (Jumlah Halaman) i-ix + 350 hlm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term (Topik 1) Economics, Business (Ekonomi, Bisnis)
Relator term (Topik 2) E-C-O
Form subdivision (Topik 3) Pemasaran Era Tradisional
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books (Buku)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location (Lokasi Permanen) Current Location (Lokasi Sekarang) Shelving location (Lokasi Rak) Date acquired Cost, normal purchase price (Harga Buku) Full call number (Nomor Katalog) Barcode Copy number (Jumlah Eksemplar) Price effective from Koha item type (Jenis Koleksi) Public note (Keterangan)
        Fisip Unmul Main Library Fisip Unmul Main Library Bookshelf 02/24/2023 8.00 162-0461 MAL Eco Bo.1 162046101 1 02/24/2023 Books (Buku) Sumbangan Dari M. Lutfi Arrasid Mahasiswa PS Administrasi Bisnis