The Social Psychology of Consumer Behaviour

By: Richard P. BagozziMaterial type: TextTextPublication details: Philadelpia Open University Press 2002Description: i-xi + 222 hlmISBN: 0-335-20723-5Subject(s): Social, Sociology (Sosial, Sosiologi) -- Consumer Behaviour -- PsikologiOther classification: 111-0340 BAG Soc Bo.
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