Philip Kotler <br/><br/>
Marketing Management 

 - Boston  Pearson  2012 
 - i-1 + 679 hlm 
<br/><br/><label>ISBN: </label>978-0-273-75336-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics, Business (Ekonomi, Bisnis) E-C-O --Psikologi--Marketing