Philip Kotler <br/><br/>
Marketing Management 

 - Singapore  Prentice Hall  2009 
 - i-xxxviii + 750 hlm 
<br/><br/><label>ISBN: </label>978-981-06-7993-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics, Business (Ekonomi, Bisnis) E-C-O --Psikologi--Marketing